Florence Cook

Florence Cook Founder of Wisdom of Afara

About Wisdom of Afara

A daughter of the Diaspora, gathering her family home.

The story of Florence Cook, and the foundation she built for all of us.

Her Story

"Any one of you could be my relative."

Florence Cook was born in Liverpool in 1955, the daughter of a Jamaican father and a mother of mixed heritage her own mother mixed European, her own father from Barbados. It was that grandfather who first taught Florence's mother about racism and the slave trade, and her mother who passed that knowledge on again. Florence took up the mantle, and has been a knowledge keeper and wisdom sharer ever since.

Her mother was so disturbed by the horrors of the slave trade that she refused to let her children carry a slave owner's surname. So Florence and her siblings were registered under her grandmother's family name Cook a name with no connection to that trade at all.

A reader since the age of four, Florence has spent a lifetime studying Africa and her people, appalled by the racism she found in the books, news and documentaries of her youth, and inspired in equal measure by the brilliance and resilience of her community. She was not born in Africa, but Africa is her foundation and she remains, in her own words, proudly and unapologetically African.

To Florence, the Diaspora is one family scattered so widely across the globe that many descendants lost touch with their roots entirely, which is why she considers every one of us kin. Wisdom of Afara is her gift back to that family a place where every son and daughter of the Diaspora can come home.

Her Roots

The man who shaped the mantle she carries.

My Grandad Edwin (Ted)

My Grandad Edwin (Ted)

It was Florence's grandfather, Edwin "Ted," who first passed down the knowledge of racism and the slave trade that would shape three generations and it is that same inheritance, carried through her mother and then to her, that became the foundation of Wisdom of Afara.

Mission

To educate, empower and reconnect.

We exist to recover, protect and transmit the cultural, spiritual and intellectual inheritance of the African Diaspora and to place that inheritance directly into the hands of every person who has a right to it. Not behind paywalls. Not in white-walled museums. In our own hands.

Vision

A reunited family across every shore.

We see a world in which every child of African descent wherever they were born knows their lineage, walks in their dignity, and recognises their kin in the face of every other Black person they meet. A world in which the Diaspora is not scattered. It is gathered.

Why The Diaspora?

Because the family was never broken only separated.

Twelve million people were taken from West and Central Africa across the Atlantic. Millions more across the Sahara and Indian Ocean. Their descendants now live in over 140 countries. They speak Portuguese, French, English, Spanish, Dutch, Arabic, Swahili, Creole.

But they share one mother. And she is calling.

The Journey

A path to Afara.

1955

Born in Liverpool

Florence is born in Liverpool to a Jamaican father and a mother of mixed European and Barbadian heritage the first branch of a family tree spanning three continents.

Childhood

A Grandfather's Inheritance

Her grandfather, Edwin "Ted," from Barbados, teaches her mother about racism and the slave trade. Her mother teaches Florence in turn and she takes up the mantle, becoming a lifelong knowledge keeper.

Since Age 4

A Lifelong Reader

A passion for reading that began in early childhood becomes a lifetime of self-directed study Africa, the Diaspora, and the history the world tried to leave untaught.

2014

The Roots Circle

The first informal circle gathers in her North London living room. Twelve people. One promise: we will not let this knowledge die.

2021

Afara is Born

Wisdom of Afara is registered as a global cultural foundation, with a single mission: to reconnect every branch of the African family.

Today

A Family of Thousands

From Lagos to São Paulo, from London to Atlanta tens of thousands gather under the banner of Afara.

What We Stand For

Six values, one promise.

01

Ancestry

We honour those who came before. Every teaching begins with a name spoken aloud.

02

Inclusion

Pan-African means all of Africa's children regardless of passport, language or shade.

03

Truth

We tell history honestly: the splendour and the suffering, the kingdoms and the chains.

04

Beauty

Black culture is not a crisis to be solved. It is a treasure to be celebrated.

05

Service

Wisdom that is not shared is wisdom that dies. We teach freely.

06

Sovereignty

We are not waiting for permission. We define ourselves, on our own terms.

Walk with us.

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